Promoting a responsible information environment remains a major priority across our company, and we will continue to explore innovative approaches to reach Snapchatters where they are, while strengthening our efforts to protect Snapchat from the risks of viral false information.
Snapchat makes people happier than competitors, on average. (2023, Alteragents study commissioned by Snap Inc)
According to NORC data, Snapchat helps support and deepen friendships, and respondents who use Snapchat report higher satisfaction with the quality of friendships and relationships with family than non-Snapchatters. (2024, NORC study commissioned by Snap Inc)
81% of US Snapchatters said they agreed (somewhat or strongly) that Snapchat has features that allow them to have fun with their friends and family, free of any judgment, compared with 64% for other US social app users (2023, Alteragents study commissioned by Snap Inc)
We take a balanced, risk-based approach to combating harms on Snapchat — combining transparent content moderation practices, consistent and equitable enforcement, and clear communication to hold ourselves accountable for applying our content moderation policies fairly.
Snapchat is the #1 platform where people enjoy sharing what life is actually like or random/funny moments. (2022, Crowd DNA study commissioned by Snap Inc)
Communicating online with close friends and family, using direct messaging features, is a key source of happiness for young people. According to NORC, about two-thirds of young people say features, like direct messaging with family and close friends, make them feel happy. (2024, NORC study commissioned by Snap Inc)